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Nova Motorsport upholds Avon tyres legacy in British Hillclimb Championship as title sponsor and major tyre supplier

Nova Motorsport Commercial and Technical HQ, Holt, UK, 28th March 2024 – Nova Motorsport is proud to announce the signing of a landmark five-year strategic partnership with the prestigious Motorsport UK British Hillclimb Championship. The agreement delivers security of tyre supply for the championship and ensures the future of British hillclimbing.


Nova Motorsport is a new brand inspired by heritage and dedicated to technical excellence. Having acquired the assets of Avon Motorsport from Cooper Tire, Nova Motorsport builds on the rich legacy established by Avon Motorsport with the BHC – becoming the title sponsor of the championship. The series will be renamed the ‘Motorsport UK British Hillclimb Championship presented by Nova Motorsport.’


Hillclimbing represents a key pillar of Nova Motorsport’s future strategy. The partnership further solidifies Nova Motorsport's dedication to multiple categories in global motorsport, including classic and historic endurance racing and rallycross – emphasising the brand’s resolve to deliver top-tier products and services to the racing community.

Nova Motorsport will be supported by BMTR, a long-standing partner of Avon Motorsport and now Nova Motorsport,  as the official service provider and supplier of Avon Motorsport/ Nova Motorsport tyres to the BHC.


Nova Motorsport's commitment to the Motorsport UK British Hillclimb Championship extends beyond sponsorship. The brand is also dedicated to supplying Avon Motorsport products to the BHC and developing new products for future release. Building upon the relationship established between British hillclimbing and Avon Motorsport more than 35 years ago, Nova Motorsport is poised to continue the legacy of designing, developing, and manufacturing championship-winning hillclimb tyres.


A highly experienced contingent of former Avon Motorsport personnel with significant expertise in the BHC and developing hillclimb tyres has joined Nova Motorsport. This includes Jack Price, who served as Avon Motorsport Design Engineer and Design Manager for 12 years, and now becomes Nova Motorsport Product Category Manager.


Under the leadership of Nova Motorsport Commercial Director James Weekley, Price will spearhead Nova Motorsport’s product development and support within the BHC. His extensive experience in the championship will be instrumental in driving innovation and meeting competitors' evolving needs. The 30-round ‘Motorsport UK British Hillclimb Championship presented by Nova Motorsport’ commences at Prescott on April 20/21, 2024.


Jack Price, Product Category Manager at Nova Motorsport, commented: "Hillclimbing holds a very special place in the hearts of everyone at Nova Motorsport. We are honoured to uphold the legacy of Avon Motorsport and continue its support for the Motorsport UK British Hillclimb Championship with the announcement of Nova Motorsport as the title sponsor of the series for five years.


“This partnership not only reaffirms Nova Motorsport’s dedication to the sport; it also underscores our mission to provide the highest quality products and services to drivers and teams competing at the highest level.”


Tim Wilson, Championship Co-ordinator of the Motorsport UK British Hillclimb Championship, commented: "Nova Motorsport's commitment to the Motorsport UK British Hillclimb Championship is instrumental in helping us to drive towards a bright future for the sport. We are delighted to collaborate with a company that shares our passion for excellence and innovation."


Nova Motorsport aims to quickly establish its presence in global motorsport and the racing community. By concentrating exclusively on the historic and contemporary motorsport and specialist tyre sectors, the brand will leverage its extensive knowledge and expertise to create tyres to deliver success in ultra-demanding motorsport conditions. 


The new company’s expertise will enable tailored tyre offerings to meet the specific needs of diverse racing categories. In addition, the brand is committed to substantial investments in research and development to ensure Nova Motorsport continues to supply exceptional products for those competing in disciplines such as hillclimbing, rallycross and historical and classic motorsport.


The Nova Motorsport team will attend the first round of the Motorsport UK British Hillclimb Championship presented by Nova Motorsport at Prescott on April 20/21, 2024. Look out for the 1960 Nova Motorsport AEC Routemaster bus and come along to say hello.


In the coming weeks, further announcements will be made detailing the brand’s products and partnerships.

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Nova Motorsport has been created to revolutionise the premium competition and specialist tyre industry. Headquartered in the UK, and bolstered by British heritage, global reach and unwavering dedication to craftsmanship, Nova Motorsport is dedicated to creating a range of superior premium competition and specialist tyres that create unforgettable experiences on the racetrack and beyond. 


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