Nova Motorsport Appoints Waltham Services as the Brand’s Official British Hillclimb Sales & Service Provider

Nova Motorsport, which is poised to commence its third year of sponsoring the British Hillclimb Championship (BHC) in 2026, would like to inform competitors that it has appointed Waltham Services as the brand’s Official BHC Sales and Service Partner.

This long-term partnership is a critical step in maintaining Nova Motorsport’s commitment to the BHC, ensuring competitors receive dedicated sales, service and technical support ahead of the 2026 season and the arrival of the latest Nova Motorsport-manufactured Avon Motorsport hillclimb tyre stock.

Commitment to Sales Support with Immediate Effect and Trackside Service for 2026

The new strategic partnership will deliver the high standard of service that competitors require and expect. Waltham Services will take full responsibility for the sale and supply of Nova Motorsport-manufactured Avon Motorsport hillclimb tyres, which are identical in construction, quality and performance to the Avon Motorsport products formerly manufactured in the UK, with immediate effect, before commencing trackside support at the opening round of the 2026 BHC.

Jack Price, Product Category Manager at Nova Motorsport, commented:

"Waltham Services is the perfect partner for Nova Motorsport and the BHC, and its team will provide an excellent and highly personal service to the hillclimb and sprint community in the UK. James and the team have an unmatched technical understanding of the sport and the unique demand it places on tyres.

“Fully supported by Nova Motorsport, Waltham Services will deliver the high level of support expected in the BHC paddock. The appointment is strategically salient as next year is an important season for Nova Motorsport, Waltham Services, and the BHC, and we appreciate everyone's patience in waiting for the arrival of the stock."

Experienced Leadership and Technical Expertise

The appointment of Waltham Services directly reinforces the expertise available to competitors. The company’s relationship with the Avon Motorsport brand dates back to the early 1980s, and it is located conveniently close to Nova Motorsport’s Technical and Commercial HQ in Westbury, the company that now proudly upholds the legacy of the Avon Motorsport brand.

Waltham Services is led by Director James Hutchings, who brings highly relevant experience, having spent 18 years in both operational and commercial roles at Avon Motorsport. His background provides a deep technical understanding of the sport and the unique demands placed on hillclimb tyres. Waltham Services and James already have experience of servicing the BHC and Sprint community in the UK.

James Hutchings, Director of Waltham Services, commented:

"It's an honour to have been appointed the Nova Motorsport Service Provider for the BHC. Since acquiring Waltham Services, I have set about expanding the company's activities, and the BHC is a perfect fit. We look forward to building a successful relationship with Avon Motorsport’s and now Nova Motorsport’s loyal customers, servicing some fantastic venues and supporting a great season of competition in 2026."

Waltham Services will be present at the 2026 Motorsport UK British Hillclimb Championship presented by Nova Motorsport season opener, as well as a number of other key BHC events throughout the season, providing on-event technical and sales services.

All UK hillclimb sales enquiries should be directed to:

Waltham Services Group Ltd

james@walthamservicesgroup.co.uk

01373 302964

Hillclimbing remains a key pillar of Nova Motorsport’s future strategy, and the brand is fully committed to supplying Avon Motorsport products in the top-tier categories of the BHC.

Nova Motorsport Website